Privacy Policy for BetterLetter

Last updated: May 10, 2025

BetterLetter ("us", "we", or "our") operates the BetterLetter mobile application and associated services (collectively, the "Service").

This page informs you of our policies regarding the collection, use, and disclosure of your data when you use our Service and the choices you have associated with that data. This Privacy Policy is an important document, and we encourage you to read it carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.

Our Privacy Policy is also available within the BetterLetter application in an easily accessible manner.

1. Information We Collect

We collect different types of information for various purposes to provide and improve our Service to you. We strive to collect only the data necessary for the functioning and improvement of the Service (data minimization).

1.1. Data You Provide Directly

User Images for Handwriting Analysis: We collect the images you voluntarily upload to the Service for the purpose of handwriting analysis ("User Images"). These images are processed to generate handwriting analysis results ("Generated Content"). While User Images may potentially contain personal information if they depict identifiable individuals or include personal text, we process them solely for providing the handwriting analysis feature. We encourage you to be mindful of the content of the images you upload.

Communication Data: If you contact us for support or other inquiries (e.g., via email to hello@betterletterapp.com), we will collect your contact information (such as your email address) and the content of your communication.

1.2. Data Collected Automatically (Usage Data)

When you access and use our Service, we may collect certain information automatically ("Usage Data"). This Usage Data is primarily associated with an anonymous identifier specific to your app installation and is not typically linked to a traditional personal user account unless you voluntarily provide identifying information (e.g., during a support request).

Usage Data may include:

• Device Information: Device type, operating system and version, device language.
• Connection Information: We may infer your general geographic location (e.g., country or city) from your IP address, but we do not collect precise geolocation data unless we explicitly ask for your permission for a specific feature.
• Service Interaction Data: Unique anonymous installation identifier, features used, screens viewed, actions taken within the app, crash reports, performance data, and other interaction statistics. This helps us understand how our Service is used, diagnose issues, and improve user experience.

We do not use Usage Data to track your activity across other companies' apps or websites for advertising purposes.

2. Analytics & Advertising

We use Meta’s SKAdNetwork API to understand how effectively our ads lead to app installs. When you install BetterLetter from a Meta ad, Apple sends an anonymised post-install event to Meta. No personal information (such as your name or email) is shared, and Meta cannot track you across apps. We do not enable personalised ads or request the IDFA.

3. How We Use Your Information

BetterLetter uses the collected data for the following purposes:

• To provide, operate, and maintain our Service, including processing User Images to create Generated Content.
• To improve, personalize, and expand our Service, including analyzing Usage Data to understand user behavior and preferences.
• To understand and analyze how you use our Service, for troubleshooting, and for developing new products, services, features, and functionality.
• To communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the Service, and for informational purposes (not for marketing unrelated to the core Service).
• To prevent fraud and ensure the security of our Service.
• To comply with legal obligations.
• Referral Programme: When you participate in our “Invite 3 friends, get 1 free scan” programme we generate a unique referral code. We log: (i) your user ID, (ii) the code, and (iii) how many times the code is redeemed. We do not upload your address book—sharing the code is entirely up to you. If you delete your account the referral record is deleted within 30 days.

4. Data Retention and Deletion

4.1. Data Retention

We retain your data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, to provide you with continuous access to your analysis, or unless a longer retention period is required or permitted by law.

• User Images & Generated Content: User Images you upload and the corresponding Generated Content (the handwriting analysis results) are stored on secure cloud servers (primarily Amazon S3 for images and Supabase for database records and metadata) to allow your analysis to persist and be accessible to you within the app. This data is retained indefinitely to ensure your continued access, unless you request its deletion through the process outlined in Section 4.2. Access to this data is restricted to you and authorized BetterLetter personnel for maintenance, support, and service provision purposes.
• Usage Data: Anonymized or aggregated Usage Data may be retained indefinitely for statistical and service improvement purposes. Usage Data linked to an anonymous identifier is retained until you request its deletion.
• Communication Data: Data from your communications with us (e.g., support emails) may be retained for as long as necessary to resolve your inquiry and for our internal records.

4.2. Data Deletion

You have the right to request the deletion of your data associated with your use of the Service. The primary way to delete your account and all associated data (including User Images, Generated Content, and Usage Data) is through the "Delete Account & Data" feature located in your profile settings within the BetterLetter app. This in-app process is designed to be compliant with App Store guidelines.

Using this feature will permanently remove your data from our systems. If you encounter any issues with the in-app deletion process or have specific questions, you can also contact us at hello@betterletterapp.com. When contacting us via email for assistance, please provide any information that can help us identify your account if necessary.

We will respond to your requests and process deletions within a reasonable timeframe and in accordance with applicable law. Please note that we may need to retain certain anonymized or aggregated information for analytical purposes, or specific transaction details for record-keeping to complete transactions, or when required by law, even after a deletion request.

5. Sharing Your Information (Service Providers)

We do not sell your personal data. We may share your information with third-party service providers to facilitate our Service, provide the Service on our behalf, perform Service-related services, or assist us in analyzing how our Service is used. These categories of service providers include:

• Cloud Hosting and Database Providers: We use third-party services, including Amazon Web Services (AWS)(for backend application services and hosting), Supabase(for database hosting), and Amazon S3 (or similar cloud storage for User Images and Generated Content). These providers store the data necessary for the app to function and for you to access your analyses.
• Handwriting Analysis Services: We utilize third-party AI services, currently including those provided by OpenAI, to process User Images and generate the handwriting analysis. We may also use other leading AI service providers, such as Google's Gemini or similar services, for these purposes in the future. Only the User Images (or data derived directly from them that is necessary for analysis) are shared with these providers for this core service functionality. Any AI service provider we use is obligated to handle this data in accordance with their respective privacy and security policies.
• Customer Support Platforms: If you contact us, your communication may be managed through a customer support platform.
• Subscription and In-App Purchase Management: We use RevenueCat to manage in-app purchases, subscriptions, and to verify subscription status. RevenueCat processes purchase data and certain device identifiers to provide this service. You can review RevenueCat's privacy policy at https://www.revenuecat.com/privacy.
• In-App Offerings and Paywall Delivery: We may use Superwall to present subscription offers and relevant in-app messaging. Superwall may process interaction data related to these offerings to personalize your experience and for analytics. You can review Superwall's privacy policy at https://superwall.com/privacy.

These third parties are contractually obligated to provide the same or equal protection of user data as stated in this Privacy Policy and as required by applicable laws and Apple's Guidelines. They are bound by confidentiality obligations and are restricted from using your data for any purpose other than to perform these tasks on our behalf.

5. Security of Your Data

The security of your data is important to us. We use commercially acceptable means to protect your data, including encryption in transit and at rest where appropriate. However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security.

6. Your Data Protection Rights

Depending on your location and applicable law, you may have certain data protection rights. BetterLetter aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your data, and to withdraw consent.

• The right to access, update or delete the information we have on you (as described in Section 3.2).
• The right of rectification: The right to have your information rectified if that information is inaccurate or incomplete.
• The right to object: The right to object to our processing of your data in certain circumstances.
• The right of restriction: The right to request that we restrict the processing of your personal information in certain circumstances.
• The right to data portability: The right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format (where technically feasible).
• The right to withdraw consent: You have the right to withdraw your consent at any time where BetterLetter relied on your consent to process your personal information. Withdrawing consent may affect your ability to use certain features of the Service. You can typically withdraw consent by ceasing to use the feature requiring that data, or by contacting us to delete your data.

To exercise any of these rights, please contact us at hello@betterletterapp.com. If you are in the European Economic Area (EEA) or the UK, you also have the right to complain to a Data Protection Authority about our collection and use of your Personal Data.

7. Children's Privacy

Our Service is not directed to anyone under the age of 13 (or the equivalent minimum age in the relevant jurisdiction) ("Children"), and we do not knowingly collect personally identifiable information from Children. Our app is not targeted at children, and its App Store age rating reflects this.

If you are a parent or guardian and you are aware that your Child has provided us with Personal Data without your consent, please contact us at hello@betterletterapp.com. If we become aware that we have collected Personal Data from Children without verification of parental consent, we will take steps to remove that information from our servers.

8. Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and within the app, and we will update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: hello@betterletterapp.com
• By Instagram DM: @betterletterapp